This is a replay of the live broadcast with SimonSaysSocial and Megan Tegtmeyer
Participants: @SimonSaysSocial, @MeganTegtmeyer
The forum discussed how to plan and create webinars, how to make them engaging and successful.
How to plan a webinar – Planning a webinar – Doesn’t have to perfectly scripted, one can have a launch with impromptu discussions as long as they add value
What are some of the things one can do to bump up participation?
A mini checklist –
- Conduct a test run – test everything (mic, slides, camera, etc.)
- Appoint to “wingman” to help you (man the chat pod, share links, answer questions, troubleshoot when people have issues, etc).
- Set up a separate device – laptop, ipod etc. to keep up with questions and leads
- Make notes and refer to them time and again during the webinar
- If you have a panel of people having a conversation – make sure you study their profile beforehand so you can introduce them and communicate better – audience should know the panelists and the value they bring
- Running your webinar is an euphoric experiene
- Learn from failures but have a blast!
What are different parts of a webinar?
- Welcome & Introduction
- Story that captures audience attention
- Content promised
- Q & A
What kind of medium should you use?
PowerPoint is most common. Then there’s Evernote, Canva, PDFs that you can share
- What is the outline?
- Intro – storyboard – ensure expertise
- Value added content – use it as evergreen webinar
- Close – hard and strong – doesn’t have to be salesy but has to be there – elegantly but fast – at the very end of the webinar. Should include benefits, bonuses and product features to show them value again
Make sure that the giveaways aren’t too complicated – should be super simple
What to do right before the webinar –
- go thru the checklist
- prep your work space
- contain other gadgets
- real time noise
- be an early bird
- start on time
- set housekeeping rules
- keep front end simple
- start recording, screen share
- Follow steps and it will be a simple process
Conversion rates –
When webinars work, they sell. They result in great webinar conversion rates which is typically 10-30%. Follow the path – email list – webinar – conversion – numbers matter.
- google hangouts
- webinar jam
- webinar ignition
- webinar alley